The first of two major activations developed in-house at Paramount+'s newly minted Social Department for Stephen King's miniseries epic The Stand, introduces the main cast as larger-than-life animated posters. Shared on Paramount+'s social channels - and boosted by shares from the cast's key social influencers - this activation generated thousands of impressions and continued to generate engagement throughout the 9 week rollout.
Creative Direction: Kelsey DeWeerd
Design Direction: Nathan Lewis
Senior Art Direction: Tynell Marcelline
Additional Art Direction: Miguel Castillo & Alison Tavoularis
Motion: Open Road & Micheal Peterson
Design Direction/Sr. Art Direction: Nathan Lewis
Design Direction/Sr. Art Direction: Nathan Lewis
Additional Art Direction: Tynell Marelline, Design Direction/Sr. Art Direction: Nathan Lewis
Design Direction/Sr. Art Direction: Nathan Lewis
Additional Art Direction: Alison Tavoularis, Design Direction/Sr. Art Direction: Nathan Lewis
Additional Art Direction: Miguel Castillo, Design Direction/Sr. Art Direction: Nathan Lewis
Additional Art Direction: Tynell Marelline, Design Direction/Sr. Art Direction: Nathan Lewis
Design Direction/Sr. Art Direction: Nathan Lewis
Design Direction/Sr. Art Direction: Nathan Lewis
Design Direction/Sr. Art Direction: Nathan Lewis
Instagram & Facebook Story Units
