The second of two major activations developed in-house at Paramount+'s newly minted Social Department for Stephen King's miniseries epic The Stand. In this activation, and leveraging beautiful in-house Mondo photography, each character's portrait is tuned and post-processed into something that feels almost Biblical & painterly in both tone and scope.
In each motion posting, we animated custom styled and unique pull-quotes based on the featured character. Much of the typography was hand-drawn. When it was from a typeset - great care was taken to keep the book & typography overlay feeling premium.
Each weekly post was boosted through Paramount+'s social media channels - as well as being distributed to both cast members & relevant influencers.
We worked hard on balancing beauty & engagement for this activation. Thankfully, it succeeded in both. Generating thousands of impressions per post - as well as increase the number of impressions received by our new Paramount+ social handles.
Creative Direction: Kelsey DeWeerd
Design Direction: Nathan Lewis
Additional Art Direction: Tynell Marcelline & Sam Pfannkuche
Motion: Open Road
