Before the Project
Throughout 2016, the creative department at Liquid Advertisings billing's ballooned to 320%. And Liquid established themselves as the "Goto Agency" for enormous launch ideas, campaigns & activations. Not only within the halls of Blizzard Interactive but other AAA developers and publishers.
On behalf of Blizzard that initial Overwatch's Launch Campaign, Liquid Advertising was Co-Awarded 2016's Clio Key Art Gold for Marketing Campaign of the Year.
Original pitch design concepts
Original car concepts along with PAX booth comp
final booth mockup. Along with accouterment proposals
Overwatch's Tracer™
Lamborghini Diablo Roadster vector skin mechanical/mockup
Skinning courtesy of Westcoast Customs, Phoenix Arizona.
Overwatch's D-Va™
D-Va's Pantone Skin
(Left) Mechanical mockup. (Right) Custom vector decals.
Overwatch's Soldier™
Soldier 76's Ford F-650 vector skin & mechanical
PAX West Uberwatch fleet & character cosplay drivers
Custom event logo for PAX East & PAX West
