Bolstering a massive digital & display advertising push – it was decided that awareness for the, ever-important, male 18-35 demographic would be bolstered by executing a multi city OOH & DOOH campaign for the new Paramount+ Original Series: Halo.
I was asked to develop original creative for the multi-city campaign that would be static grand scale painted units. Space was purchased included all major markets. Including Los Angeles, New York and Las Vegas. The latter of which coincided with the 2021 Game Awards.
Because the art would be featured on numerous surfaces – and in multiple aspect ratios, I had to create a design system that was flexible & impactful – without losing cohesion or messaging hierarchy.
Paramount Studios at Hollywood & Lexington Ave.
"The launch marketing for The Halo Series Should look like it was painted by RESISTANCE fighters."
Execution 01
Copy Alt 01
Copy Alt 02
Alt Subject Pose + Copy Alt 03
Social Unit 4x5
Execution 01 Mockup
Execution 02
Image Mockup
Execution 02 Mockup
Placement: Hollywood & Lexington Ave. Los Angeles, CA.
THANK YOU!
