To help build awareness for Paramount+'s upcoming second season of the award-winning Jordan Peele created anthology series – the rebooted The Twilight Zone – I was tasked in creating a unique key art for each of the 10 new episodes. They were to debut with the launch of the first set of episodes as an IGN exclusive as well as a ComicCon exclusive Paramount+ booth print handout. Each episode would have corresponding key art inspired by trends and styles from different generations eras of key art & poster design.
During the brainstorm stage - we deliberated on which eras of movie poster design were suited for which episodes. Hundreds of inspiration images were bucketed out and sorted through multiple shared Pinterest mood boards. Below you will see generalized inspirational image (left) - along with the finished art that made it to digital and print (right).
I was responsible for the on-the-box creative for seven of the ten required compositions. While overseeing the creative direction for the campaign overall - the remaining three designs included creative contributions from associate Art Directors – each credited in captions for the corresponding pieces.
Gold Promax Winner: Best Poster Campaign
Episode 09: Meet in the Middle
Paralleled by late 90s style floating head poster style. [ex: I Know What You Did Last Summer (1997)]
Art Direction: Kiku Yamaguchi
Episode 04: Downtime
Paralleled by minimal Saul Bass style. [ex: Saint Joan (cir. 1957)]
Art Direction: Chris Gallipoli, Retouching/Finishing: Nathan Lewis
Episode 03: The Who of You
Paralleled by late 1940's & 1950's horror comic covers. [ex: Worlds of Fear (cir. 1947)]
Art Direction/Illustration/Retouching/Finishing: Nathan Lewis
Episode 01: Amongst the Untrodden
Paralleled by alt card-closeup motif. [ex: The Dark Knight (2007)]
Art Direction: Nathan Lewis
Episode 02: "8"
Features hero as well as reflection which teases the protagonist. [ex: They Live (1986)]
Art Direction: Nathan Lewis
Episode 05: A Small Town
Hands and fantasy motif [ex: E.T. (1980)]
Art Direction: Tynell Marcelline
Episode 10: You Might Also Like
Inspired by illustrated key art from 1940's & 1950's science fiction. [ex: The Man from Planet X (cir. 1952)]
Art Direction/Illustration/Retouching/Finishing: Nathan Lewis
Episode 09: A Human Face
Glitches in print. [ex: A Ghost in the Shell (2009)]
Art Direction: Kiku Yamaguchi, Motion/Music: CBSi
Episode 07: Meet in the Middle (alt.)
Inspired by mid 10's design trend towards portrait abstractions & colorways [ex: Moonlight (2016)]
Episode 06: Try Try
Inspired by body horror posters from the likes of David Cronenberg. [ex: Society (1987)]
Art Direction: Nathan Lewis
THANK YOU!
