Blizzard concept proposal comps. (fig. 1)  Pre-Trigger - user's face has 3D horns and glowing eyes. His face is overlayed with WoW's main protagonist, Illadin's, grey skin texture. (fig. 2) Trigger - as user opens his mouth and raises his eyebrows, his jaw stretches down. Fire begins to envelop the screen. (fig. 3) Post Trigger - users mouth begins to glow green fire emanates from the open mouth and eye sockets. Their voice is modulated to sound demonic. 

Initial proof  working proof. (Blender/Snapchat Lens Studio)

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